ProjectorCentral provides access to a highly targeted audience of projector buyers and users. This audience includes business, education, government, home theater, and non-profit organizations.
As a portal site for the projection industry, the site also attracts buyers and users that are seeking projection and accessory solutions to specific needs such as education, training, video conferencing, simulations, presentation, concerts, theaters, communication, and command and control applications for both fixed and mobile applications.
ProjectorCentral offers both Cost-Per-Click (CPC) performance based advertising, as well as Cost-per-Thousand impressions (CPM) programs. The advertising policies of ProjectorCentral and the methods of advertising that are available to deliver your message to this audience are defined below.
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| Advertising Policies |
- Agency Fees - All advertising prices are net of agency fees.
- Types of Advertising - Banners (top and bottom of each page) and Vertical Banners (top right column of each page, and Skyscrapers (right column of each page).
- Delivery Method - Each advertisement impression is delivered on a random rotation throughout the site. Frequency of rotation is based on order size and available space.
- Space Allocation - Advertising space is allocated on a monthly basis. Established advertisers are given first priority. New advertisers are allocated remaining space or placed on a waiting list. When space is oversold, higher performing ads are given priority.
- Payment of Services - All advertising services are paid in advance with a credit card. The first month's fee is drawn from a credit card and deposited in a ProjectorCentral Wallet. This Wallet is accessible by the advertiser through the Member Center. In the event the Wallet empties, the advertiser's space will be relinquished to other advertisers. Contact Advertising for current advertising rates.
- Advertising Term - The minimum term of advertising is two months after which advertising may be continued at the same impression frequency, decreased, or terminated. Increases in advertising are subject to available space.
- Ad Replacement - Ads may be updated and/or replaced anytime, subject to a limit of not more than 3 changes of artwork in any 30-day period. Allow 48 hours for replacements to become active.
- Ad Performance - Statistics are available through the last 6 months and provide total impressions, click rate, click-thrus and cost.
- Click-thru Link - The click-thru link that directs buyer traffic to the advertiser's web site may be up to a 255-character URL.
- Ad Restrictions - Ads may not include sound or require the user to have a plug-in. Alt Text may include any ad supporting message up to 255 characters. Flash banners will be considered if they are programmed to meet our guidelines (see below).
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Position 1
Horizontal Ads
(top/bottom of each page) |
Dimensions
(pixels) |
File Size |
File Type |
Location |
| 468H x 60V |
10K |
JPG, GIF or PNG* |
Top and bottom of page |
Position 2 Vertical Ads
(right column) |
Dimensions
(pixels) |
File Size |
File Type |
Location |
| 300H x 250V |
25K |
JPG, GIF or PNG* |
Top right side of page |
Position 3 Skyscraper Ads
(right column) |
Dimensions
(pixels) |
File Size |
File Type |
Location |
| 160H x 600V |
20KB |
JPG, GIF or PNG* |
Right side of page |
Position 4 Left Skyscraper Ads
(left column) |
Dimensions
(pixels) |
File Size |
File Type |
Location |
| 120H x 600V |
15KB |
JPG, GIF or PNG* |
Left side of page |
Embedded Ads
(as negotiated) |
Dimensions
(pixels) |
File Size |
File Type |
Location |
| 250H x 250V |
25KB |
JPG, GIF or PNG* |
As negotiated |
| Package Deals |
Dimensions
(pixels) |
File Size |
File Type |
Location |
| 250H x 250V |
25KB |
JPG, GIF or PNG* |
Package Deals page |
* Flash (.SWF) banners will be considered if they are submitted according to our
Guidelines. Please contact us if you are interested in using Rich Media.
.SWF File Guidelines
Filenames
The following characters should not be included in the filename:
· Ampersands &
· Asterisks *
· Slashes / or \
· Spaces
· Question Marks ?
Frame Rate
Macromedia recommends when designing an ad banner to keep the frames per
second as low as possible-18 fps or lower; ideally 12 fps.
Animation
Flash offers the ability to create additional animation on rollover. They can
animate upon rollover, as long as the animation stops as soon as the user rolls
off the ad.
Backup GIF
A backup GIF is required for every campaign to ensure smooth delivery.
Browser Support
It is the responsibility of the advertiser to confirm that the files support commonly-used browsers (i.e. Internet Explorer and Firefox).
getURL Actions
Macromedia currently recommends a "clickTag" method to track clicks for Flash
ads. This method uses variables to pass the click tracking string and URL into
Flash movies. As a result, the only text in the URL box is: "_root.clickTag"
(without the quotes). The _root part is included for 'pathing' purposes—to
ensure that Flash can properly locate the variable.
To implement clickTag for your banner, first create a button at the top layer of your Flash file. Generally the button is transparent and covers the entire area of the banner. Next right-click the button and choose Actions to define the action for your button. In the Actions window, type the following text:
on (release) {
getURL(_root.clickTag, "_blank");
}
The window should match the following illustration:
Your version of Flash may have the checkboxes as shown in the illustration above. Make sure that "Expression" is checked for the URL option. If this is not set, then the clickTag will not work correctly. If the options do not appear by default, then no change is necessary. The above image was taken using Flash 8, and the Script Assist button was used to show the options and confirm their settings, which were at the default.
Because frames are sometimes used for serving ads, the target window for the
click-through URL must be set to "_blank". If the target window is set
incorrectly, the advertiser's site might appear in the ad frame. Never leave the
target statement undeclared.
Upon submission, please denote a click-through URL for each ad in the e-mail
body or in a spreadsheet. This URL will be used such that when a click through
occurs, the browser will first contact the ad server to count the click and then
go to the click-through site.
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